Why Bestu Varas Matters: Gujarati New Year’s Rich Traditions 2024

Introduction

As the festive lights of Diwali fade, a new celebration begins that marks not just the start of another year, but a profound cultural transition for the Gujarati community: “Bestu Varas”, or the Gujarati New Year. Picture this: a vibrant gathering of family and friends, laughter echoing through the air, and the aroma of traditional sweets wafting from the kitchen. What if I told you that this joyous occasion offers more than just a chance to indulge in delectable treats? It invites us to reflect, connect, and grow in ways we might never have considered.

The Essence Of Bestu Varas

Bestu Varas or Gujarati New Year occurs the day after Diwali, ushering in the “Vikram Samvat” calendar, typically celebrated in October or November. Unlike the universal celebration of January 1st, which often focuses on individual resolutions and self-reflection, Bestu Varas emphasizes familial bonds, cultural heritage, and spiritual renewal. During the auspicious “Kartik month”, considered more favorable than the “Chaitra month” of other Hindu communities, Gujaratis engage in meaningful rituals and celebrations that resonate with deeper values.

But why should we care about this celebration when we have our own New Year’s festivities? Well, as you’ll discover, the lessons and traditions of Bestu Varas offer profound insights that can enrich our lives, regardless of our cultural backgrounds.

The Cultural And Economic Significance

Bestu Varas or Gujarati New Year carries a distinct economic significance for Gujarati traders and entrepreneurs. As the new financial year dawns, rituals for opening new account books, known as “Chopdas”, are performed. This is not just a mundane task; it’s an opportunity for invoking blessings from “Goddess Lakshmi”, the deity of wealth, and expressing gratitude for the past year’s success. Have you ever thought about how many of your new year’s resolutions revolve around financial goals? 

During these celebrations, vibrant “rangoli” designs are created, pujas (prayers) are conducted, and families exchange warm greetings, like “Nutan Varsha Na Abhinandan.” It’s a heartfelt wish that translates to “Wishing you a prosperous new year.” 

Now, while you’re planning your own new year’s resolutions—how many of them focus on family and community connections? If you’re like most of us, it’s easy to get caught up in personal ambitions. But here lies the twist: Bestu Varas invites us to expand our vision beyond the self, creating a network of support and love that can help us achieve our goals.

The Legend Behind The Celebration

The connection between Bestu Varas and Diwali goes back to a captivating legend of “Lord Krishna” during the “Govardhan Leela”. Imagine the villagers of “Gokul”, worshipping “Indra”, the god of rain, who decided to unleash a torrential downpour as punishment for their devotion to Krishna. To save them, Krishna lifted the “Govardhan Hill”, creating a protective shelter. This act of bravery established Krishna as their guardian and protector.

Now, as we gather for our celebrations, we too can draw inspiration from this tale. It reminds us that no matter how overwhelming life’s challenges may seem, there’s always a way to rise above them. What challenges are you prepared to overcome as you step into this new year?

The Evolution Of Chopda Pujan

Let’s delve into one of the most significant rituals: “Chopda Pujan”. This tradition, which marks the beginning of the financial year for the Gujarati community, can be traced back to ancient practices associated with Diwali. The ritual involves worshipping new account books and closing old ones, seeking blessings for prosperity.

But wait—here’s where it gets interesting. Modern entrepreneurs and startups are adapting this age-old practice to align with today’s business landscape. Digital ceremonies, community engagement, and ethical business practices are taking center stage. Have you considered how the timeless values of gratitude and reflection can be applied to your own business ventures?

Celebrating Across The Globe : Gujarati New Year

Non-resident Gujaratis (NRGs) keep the spirit of Bestu Varas alive in cities like “London”, “New York”, and “Dubai”. Their celebrations are not confined to traditional boundaries; they infuse local culture and global influences into their festivities. 

In London, community centers host vibrant events featuring cultural performances and rituals, while New York’s “Jain Center” becomes a hub for traditional festivities. Meanwhile, Dubai’s grand public celebrations, complete with fireworks, showcase the adaptability and resilience of the Gujarati community abroad.

But here’s a humorous thought—if someone from another planet were to witness a Gujarati New Year celebration, would they think they’d stumbled upon a festival or a full-blown carnival? 

As these communities celebrate, they actively engage in keeping traditions alive through workshops and educational initiatives for younger generations. This dedication fosters pride in cultural heritage. How often do you take the time to reflect on your own cultural roots? 

The Integral Role Of Food In Gujarati New Year

Now, let’s talk about food—because who doesn’t love food? Food is a central theme during festivals like “Diwali” and “Bestu Varas”, embodying cultural identity, familial bonds, and spiritual beliefs. Traditional sweets and snacks symbolize prosperity and good fortune, with offerings made to deities as a way of expressing gratitude and inviting abundance.

Popular treats like “Ghari”, “Mohanthal”, and “Chorafali” not only satisfy our taste buds but also resonate with deeper meanings. Each dish carries its own story, connecting families to their past while creating new memories. What’s your favorite food memory from a celebration? 

While traditional recipes are cherished, many families are now incorporating modern adaptations to keep the essence alive. This balance of tradition and innovation ensures that the spirit of Bestu Varas remains relevant and vibrant, no matter the era.

Preparing For A Fresh Start

As we draw closer to Bestu Varas, the preparation involves not just physical rituals but also mental and emotional readiness. Gujaratis engage in reflection, acknowledging their achievements while learning from past challenges. 

“बीते साल की यादों को छोड़कर,  

नए सपनों की ओर बढ़ें हम।”

This thoughtful introspection allows them to step into the new year with a sense of purpose and clarity. What have you learned from your past year? 

Rituals like “Chopda Pujan” symbolize new opportunities, reinforcing a positive mindset. The blessings sought from “Goddess Lakshmi” and “Lord Ganesha” provide emotional support, making the transition smoother.

 Practical Lessons From Bestu Varas

The concept of Bestu Varas teaches valuable lessons applicable to our lives:

Embrace New Beginnings

Each year offers a chance for growth and change. Are you ready to let go of what no longer serves you?

Value Community

Celebrating together fosters a sense of belonging and support. How can you nurture your relationships this year?

Let Go Of Negativity

Releasing past grievances helps in personal growth. What’s holding you back from moving forward?

Set Clear Intentions

Defining personal or professional goals channels energy effectively. What intentions will you set for yourself this year?

Conclusion: A New Year Awaits

As we stand on the brink of a new year filled with promise, the significance of Bestu Varas extends beyond just another date on the calendar. It invites us to reflect, reconnect, and embrace new beginnings with open hearts. 

So, as you celebrate your own New Year—whether it falls on January 1st or during Bestu Varas—consider this: what lessons can you take from the rich tapestry of traditions surrounding Bestu Varas to enhance your own life? 

What changes will you embrace this year?